Are You Using the Right B2B Ecommerce Platform Yet?
Many SMEs, traders, and retailers rely on outdated methods to reach buyers and scale online. Choosing the right B2B ecommerce platform can make the difference between stagnant sales and global expansion. This article explores what makes a platform right for your business. The Growing Pressure to Go Digital According to a report by Statista, global B2B ecommerce sales surpassed $20.9 trillion in 2023, and over 80 percent of B2B buying now starts online. For Indian manufacturers, exporters, and suppliers, this signals a turning point. Yet many small to medium enterprises struggle with the same issues: Low visibility online Unreliable lead sources High ad spend No control over how their products are displayed If your current platform does not address these problems, it might not be the right fit. Signs You May Be on the Wrong Platform 1. Poor Quality Leads If most of your inquiries are spam or unqualified, the platform may not screen or verify buyers. 2. No Support for Exporters If the pl...